Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

Organizational Communication is the first textbook in the field written from a critical perspective, while providing a comprehensive survey of theory and research in organizational communication. It familiarizes students with the field of organizational communication-historically, conceptually, and practically-and challenges them to reconsider their common sense understandings of work and organizations, preparing them for participation in 21st century organizational settings. Linking theory w...

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

Der Band stellt die Grundfragen, Grundkonzepte und Grundpositionen der Spracherwerbsforschung und -didaktik verständlich, übersichtlich und anschaulich dar. Linguistische, kognitionslinguistische, psycholinguistische, lernpsychologische, inter- und transkulturelle, medien- und handlungsdidaktische Aspekte bilden den Leitfaden für die kohärente Darstellung der komplexen Thematik. Der Band nimmt stets unmittelbar auf die Lern- und Lehrpraxis Bezug. Zahlreiche Beispiele und eine Fülle von I...

*Seen as a classic textbook, ideal for students looking for a traditional, non-controversial, grounding in the subject. *Covers both theory and practice behind syntactic analysis, providing students with all the skills and knowledge they need to do their own analysis. Introductory syntax/sentence structure courses are generally compulsory for English Language undergraduates so there is plenty of demand for a basic practical guide such as this one.

*Linked to a eresources site which features e...

First, let's commend ourselves: how in the midst of a pandemic we faculty stepped up at record speed to teach in such a foreign learning environment. Try we did, adapt we did, and learn we did. But to be clear, and we already recognize this, this past spring was less about distance learning and more about crisis teaching.

This time around we have the opportunity to be much more purposeful and intentional, and that’s where The Distance Learning Playbook for College and University Instru...

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.