Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

Fifty years ago, people in leafy North London and people in working-class Northern towns could vote for a Labour party that broadly encompassed all of their interests. Today their priorities are poles apart. In this groundbreaking and timely book, Goodhart shows us how people have come to be divided into two camps: the 'Anywheres', who have 'achieved' identities, derived from their careers and education, and 'Somewheres', who get their identity from a sense of place and from the people around...

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.

A multi-perspective approach (political elites,...

A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.