Zoekfilters
› Marjolein Visser (8)
› Berend Sikkenga (6)
› Tim Gorter (6)
» Toon alle opties (22)
› Wil Michels (5)
› Gerbrand Rustenburg (4)
› Bronis Verhage (3)
› Danny Oosterveer (3)
› Frank Wouters (3)
› Andy Mosmans (2)
› Bert Van Thilborgh (2)
› Co Bliekendaal (2)
› David den Besten (2)
› Edwin Kooge (2)
› Erik Kostelijk (2)
› Frank Quix (2)
› Guy van Liemt (2)
› Karel Jan Alsem (2)
› Ment Kuiper (2)
› Mike Berry (2)
› Natasha Walk (2)
› Nicol Tadema (2)
› Patrick Petersen (2)
› Robin van der Werf (2)
› Stefan Renkema (2)
› Hogeschool Rotterdam (20)
› Hogeschool Utrecht (16)
› EuroCollege (10)
» Toon alle opties (8)
› Marketing (19)
› Economie & management (5)
› Marketingcommunicatie ... (4)
» Toon alle opties (5)
› Noordhoff (56)
› Boom (17)
› BIS Publishers (6)
» Toon alle opties (16)
› Edufocus (6)
› Duuren Media, Van (5)
› Pelckmans (5)
› Acco (4)
› Owl Press (3)
› Pearson (3)
› Reality Bites Publishi... (3)
› SAGE (3)
› Taylor & Francis (3)
› Arko Sports Media BV (2)
› Concept uitgeefgroep (2)
› Lannoo (2)
› Lannoo Campus (2)
› Vakmedianet (2)
› Van Duuren Media (2)
› Communicatie (13)
› Commerciële Economie (10)
› Ondernemerschap & Reta... (8)
» Toon alle opties (30)
› Ad Ondernemerschap & R... (5)
› E-commerce & Entrepren... (5)
› Finance & Control (5)
› Technische Bedrijfskun... (5)
› Ad Sales & Accountmana... (4)
› Global Marketing en Sa... (4)
› International Business... (4)
› International Event Ma... (4)
› Ad Eventmanager (3)
› Bedrijfskunde (3)
› Creative Business (3)
› Facility Management (3)
› International Business... (3)
› International Business... (3)
› International Business... (3)
› International Hotel & ... (3)
› International Tourism ... (3)
› Marketing of Social Bu... (3)
› Ondernemen (3)
› Sales & Accountmanagem... (3)
› Accountancy (2)
› Ad Crossmediale commun... (2)
› Bouwkunde (2)
› Commercieel Management (2)
› Crossmediale communica... (2)
› Internationale Communi... (2)
› Logistics Management (2)
› Sportcommunicatie (2)
› Voeding en Dietetiek (2)
Studieboeken (154)
Inclusieve marketing
2025 || Paperback || Hamza Ouamari || Pelckmans
Social media management / Druk 2
2025 || Paperback || Marjolein Visser e.a. || Noordhoff
• Enige studieboek dat social media vanuit klantperspectief behandelt;
• geschreven door experts uit het werkveld, met actuele en relevante inzichten;
• zeer praktijkgericht, zodat studenten theorie direct kunnen toepassen.
De opkomst van social media heeft de manier waarop mensen producten zoeken, kiezen, kopen en evalueren veranderd. Ook kunnen uitingen op social media een grote impact hebben op de reputatie en daarmee het succes van bedrijven. Het is daarom zeer belangrijk voor organ...
Marketing Research with SPSS
2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Marketing Strategy / 2nd Edition
Based on First Principles and Data Analytics
2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...
The Digital Marketing Handbook
create a simple strategy and grow your business online
2024 || Paperback || Alice Benham || Laurence King Publishing
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders
Inleiding sales 3e druk incl. TrainTool / Druk 3
Een introductie in een veelzijdig vakgebied
2023 || Paperback || Stefan Renkema || Boom
Inleiding sales behandelt het complete vakgebied. Aan bod komen de volgende onderwerpen: de fases van het salesproces, lead generation, waardeproposities, de salesfunnel, de klantenpiramide en accountmanagement. Extra aandacht is er voor aanbestedingen en netwerken. Inleiding Sales is gericht op beginnende hbo-studenten van opleidingen als Commerciële Economie en Small Business en Retail Management. Daarnaast is het geschikt voor deelnemers van NIMA A Sales.
Deze derde druk is volledig geact...
Where to Play
3 steps for discovering your most valuable market opportunities
2017 || Paperback || Marc Gruber e.a. || Pearson
Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching the first stage - instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.
Consumer Behavior: Buying, Having, and Being / 13th Global Edition
2019 || Paperback || Michael Solomon || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...
Marketing Communications / 4th edition
2022 || Paperback || John Egan || SAGE
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...
Werkboek Basis Marketing Voor het MBO / Druk 1
2023 || Paperback || Tim Gorter e.a. || Edufocus
De lesmethode “Basis Marketing voor het MBO” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. Dit betreft het werkboek waarin de bijbehorende opdrachten zijn opgenomen. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!