Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

This is a condensed companion text to Technical Communication, offering a brief guide to practical strategies for technical communication.

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for every country worldwide. The eighth edition is brought up to date with features such as: An exploration of current issues such as climate change, overtourism, expedition cruises, film tourism, economic and cultural impacts of tourism. New and updated case studies throughout.

More emphasis on South-east Asia, Africa and the Middle East. Online resour...

Writing about Literature is a practical guide to interpreting works of literature and to planning, composing, and documenting papers about literature. Students will find help with forming and supporting an interpretation, avoiding plot summary, integrating quotations from a literary work, observing the conventions of literature papers, and using secondary sources. Writing about Literature also includes two sample student essays — one that uses only a primary source and one that uses primary...

A concise title that connects students to the field of developmental psychology

This title connects students to the field of developmental psychology in an engaging, accessible, culturally inclusive way. With just 15 concise chapters and an epilogue this text is the right length for a single term. Throughout this brief presentation, students will encounter an extraordinary range of research breakthroughs, theories, practices, and stories, all conveyed in Berger’s signature narrative voice. ...

A Super Quick guide to developing your information literacy skills, from identifying and evaluating sources to challenging misinformation and fake news.

A freewheeling black comedy bound up in cultural confusion, political insanity, and environmental catastrophe.

Technical Communication prepares students to make the leap from writing in college to writing in a variety of workplace settings and contexts.

Proven advice for an evolving field Technical Communication prepares you to be a strong technical writer outside the classroom, giving you the tools to adapt to changing professional contexts. Full of clear, practical advice and real-world examples, the thirteenth edition shines a light on the challenges of writing in different contexts across a variet...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situationsThe Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative asp...