Zoekfilters
Studieboeken (17)
The Experimentation Field Book
A Step-by-Step Project Guide
2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press
This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.
The 15-Minute City: A Solution for Saving Our Time & Our Planet
A Solution to Saving Our Time and Our Planet
2024 || Hardcover || Carlos Moreno || Wiley
A fresh and innovative perspective on urban issues and creating sustainable cities
In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.
This book tells the story of an idea that spread from city t...
Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
2024 || Paperback || Simon Hudson e.a. || SAGE
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...
Food for Life
Your Guide to the New Science of Eating Well
2024 || Paperback || Tim Spector || Veltman Distributie Import Books
'Life-changing' DAVINA McCALL
'A must-read' DR RUPY AUJLA
'Fascinating' NIGELLA LAWSON
'Empowering' LIZ EARLE
**AS HEARD ON THE DIARY OF A CEO PODCAST**
Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.
Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.
Drawing on cutting-edge research and personal insights, Professo...
The Six Disciplines of Strategic Thinking
Leading Your Organization Into the Future
2024 || Paperback || Michael Watkins || Veltman Distributie Import Books
How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and b...
MKTG Principles of Marketing / 14th edition
2024 || Paperback || Carl McDaniel e.a. || Cengage Learning
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.
By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...