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Studieboeken (60)

65,95
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Valuation / 7th edition

Measuring and Managing the Value of Companies, University Edition

2020 || Paperback || McKinsey e.a. || Wiley

McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition

Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...

65,95
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Games of Strategy / 5th edition

International Student edition

2020 || Paperback || Avinash K. Dixit || WW Norton & Co

Games of Strategy is beloved by students and instructors alike for its flexible organisation, focus on problem-solving and engaging and accessible examples from diverse fields, like political science, biology and business. The completely revised Fifth Edition adds the work of David McAdams, especially in the areas of market design and auction theory, and provides new insights into diverse applications, such as billion-dollar buy-outs, job offer negotiation, the Cuban Missile Crisis and collus...

28,99
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Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

2020 || Paperback || Damian Ryan || Kogan Page Ltd

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

42,95
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Practical Data Migration / 3rd Edition

2021 || Paperback || Johny Morris || BCS Learning & Development ltd

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It is designed as a practical guide and uses a series of steps developed in real-life situations that will get you from an empty new system to one that is populated, working and backed by the user population. This new edition is updated to take account of changes in technology and the maturing of the market for data migration services, with two brand ...

60,24
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Doing Business in Asia

2020 || Paperback || Gabriele Suder e.a. || SAGE

A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.

56,95
Levertijd: 5 werkdagen
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Fundamentals of Strategy / 5th edition

2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...

61,95
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Entrepreneurship Theory and Practice / 1st edition

2020 || Paperback || Francis J. Greene || Bloomsbury Publishing

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

92,50
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Purchasing and Supply Chain Management / 7th edition

2020 || Hardcover || Monczka e.a. || Cengage Learning

Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...

69,95
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Services Marketing / 4th edition

Integrating Customer Focus Across the Firm

2020 || Paperback || Alan Wilson e.a. || McGraw-Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

72,95
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