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Studieboeken (24)
Marketing: An Introduction / 4th edition
2021 || Paperback || Ross Brennan e.a. || Pearson
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...
Human Resource Management / 11th edition
2021 || Paperback || Derek Torrington e.a. || Pearson || ook als eBook
Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.
The eleventh edition has been thoroughly updated with the economic...
Management Accounting for Decision Makers / 10th Global edition
2021 || Paperback || Peter Atrill e.a. || Pearson
Understand management accounting principles and techniques from theory to practice and develop the skills to make informed business decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing you to the essential management accounting concepts and methods from theory to practice and supporting your learning in real-life decision making. Accessible and easy to understand, this comprehensive text is ideal f...
Intro to Python for Computer Science and Data Science: Learning to Program with AI, Big Data and The Cloud, Global Edition
2021 || Paperback || Paul Deitel || Pearson