Modern Principles means modern content and modern delivery.

Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we ma...

- Concrete benadering van abstracte materie;

- Toegankelijke, brede insteek;

- Met veel oefeningen.

Beslissingen en planning behandelt specifieke taakgebieden van het financieel-economisch management aan de hand van concrete vragen als 'Hoe beslist de manager of een geplande investering uitgevoerd moet worden?' en 'Hoe stel je een optimaal het debiteuren- en crediteurenbeleid op?' Beslissingen en planning levert het instrumentarium om dergelijke beslissingen te onderbouwen. Het is zeer toega...

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...