Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

The book uses extracts from exchanges in real classrooms, authentic texts and language teaching tasks. It provides lots of practical activities so that you can immediately and easily put the ideas to work in your classroom. Also, suggests ways of creating awareness-raising tasks to help students acquire grammar.

Based on an intimate knowledge and extensive research, Italian volcanoes, provides a complete introductory guide to one of the world's best known and most intensively studied volcanic areas. It is a unique guide to volcanic geology and an exciting introduction to how volcanoes work. Twelve detailed itineraries have been specially chosen to highlight the spectrum of volcanic products, their threat to human activity and their importance to understanding how volcanoes behave.

Richly illustrated ...

Essential insight into drug development and the pharmaceutical industry With unprecedented interest in the power that the modern therapeutic armamentarium has to combat disease, the new edition of Drug Discovery and Development is an essential resource for anyone interested in understanding how drugs and other therapeutic interventions are discovered and developed, through to clinical research, registration, and market access. The text has been thoroughly updated, with new information on biop...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

* 'Great art has dreadful manners...' Simon Schama observes at the start of his epic exploration of the power, and whole point, of art. 'The hushed reverence of the gallery can fool you into believing masterpieces are polite things, visions that soothe, charm and beguile, but actually they are thugs. Merciless and wily, the greatest paintings grab you in a headlock, rough up your composure and then proceed in short order to re-arrange your sense of reality...' * With the same disarming force,...

Un de ses amis, le marquis de Croismare, s'étant intéressé au sort d'une jeune femme qui demandait à sortir du couvent où elle avait été placée contre son gré, Diderot eut l'idée facétieuse, en 1760, de lui adresser des lettres prétendument écrites par la religieuse qui lui demandait secours. Le marquis tomba dans le piège, une correspondance s'ensuivit, et l'écrivain, pris à son propre jeu, finit par composer les mémoires que Suzanne Simonin était censée avoir écrits à l...

Het boek ‘Een scene schoppen’ is een handleiding om met Participatief Drama aan de slag te gaan. Je krijgt tools mee om drama en theater in te zetten om te activeren, dialoog te stimuleren, en aan te zetten tot nadenken én handelen.

Het boek bevat:

•Tips

•Praktijkvoorbeelden

•Overwegingen

•175 oefeningen om op de vloer met groepen te werken

•Ontstaansgeschiedenis

•Filosofie van Participatief Drama

•Theorie van de methodiek

Participatief Drama wordt steeds bekender, meer geÃ...

Chemical Engineering Volume 2 covers the properties of particulate systems, including the character of individual particles and their behaviour in fluids. Sedimentation of particles, both singly and at high concentrations, flow in packed and fluidised beads and filtration are then examined. The latter part of the book deals with separation processes, such as distillation and gas absorption, which illustrate applications of the fundamental principles of mass transfer introduced in Chemical Eng...