The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

De Sdu Wettenbundel Omgevingswet is een zeer volledige bundeling van wetteksten voor de praktijk en het onderwijs, bijgewerkt naar de stand van zaken per 1 januari 2024. De 4 AMvB'sen overige relevante wet- en regelgeving zijn hierin ook opgenomen. Met de kantnoten in de marge en de handige registers heb je met deze pocketeditie een optimaal toegankelijk uitgave. Met deze wettenbundel van ruim 1600 pagina’s heb je kortom alle belangrijke per januari 2024 geldende wetgeving direct bij de han...

Continuous Everything is de verzamelnaam van alle Continuous ontwikkelingen die er momenteel gaande zijn in de BizDevOps wereld.

Door deze onder één noemer te laten vallen kan er structuur worden aangebracht aan de individuele ontwikkelingen en kunnen op basis van patterns best practices worden gedefinieerd.

Het begrip ‘Continuous’ omvat de termen: outcome driven development, incrementeel & iteratief werken, waste reductie door een Lean aanpak, holistisch werken door people, process, pa...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

Real Estate Finance & Investments prepares readers to understand the risks and rewards of financing and investing in residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. These include investing, development financing, appraising, consulting, managing real estate portfolios, leasing, managing property, analyzing site locations, corporate real estate, and managing real estate investment funds.

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This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve yourself and just be yourself? We're often told that to be brave or handle life’s challenges, we need to build mental strength and resilience. But what happens is that we end up in an endless cycle of self-improvement wondering why we keep getting stuck in the same old mind traps and behavioural patterns. In this g...

The mindsets and skillset that will make you a better leader in an increasingly complex and fast-changing world of work, equip you for the future, and build your long-term capability as a leader.