Ideal for both medical students and those in non-medical courses, Fitzgerald's Clinical Neuroanatomy and Neuroscience, 8th Edition, uses clear, understandable text and outstanding artwork to make a complex subject easily accessible. This award-winning title is known for superb illustrations and high readability, expertly integrating clinical neuroanatomy with the clinical application of neuroscience. Organizes chapters by anatomical area, with integrated analyses of sensory, motor, and cognit...

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A concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication...

Long recognized as an essential reference for therapists and surgeons treating the hand and the upper extremity, Rehabilitation of the Hand and Upper Extremity helps you return your patients to optimal function of the hand, wrist, elbow, arm, and shoulder. Leading hand surgeons and hand therapists detail the pathophysiology, diagnosis, and management of virtually any disorder you're likely to see, with a focus on evidence-based and efficient patient care. Extensively referenced and abundantly...

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...