Getting Down to the Business of Teaching Economics. Where economics gets down to business.

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained gra...

Waldron 21st Century Chemistry promotes scientific literacy and helps students understand chemistry applications in everyday life. With an exceptionally clear and fresh writing style, Waldron engages non-science majors and provides a focus on environmental topics with Naturebox and Green Beat features. Recurring Themes help students remember fundamental, take-away ideas and concepts so they can apply their knowledge of chemistry as they make choices as consumers, voters and overall informed ...

The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.

Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and ...

Find out how to avoid common mistakes and challenge some of the myths about what good teaching really is.

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner's experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological initiatives, business priorities and organizational processes, and demonstrates how to motivate different IBP stakeholders to work together, when and how to connect strategic (to be understood as long term ...

Comprehensive, detailed, and up to date, Roberts and & Hedges' Clinical Procedures in Emergency Medicine and Acute Care, 7th Edition, provides highly visual coverage of both common and uncommon procedures encountered in emergency medicine and acute care practice. It clearly describes the ins and outs of every procedure you're likely to consider, such as how, why, when to, and when not to perform them, and recommends other emergency or acute care procedures that may be an option. Thoroughly re...

Opening the door for curiosity and discovery in introductory astronomy.

Combining a student-centered approach with the reliability of a familiar and proven text, Discovering The Universe invites students to follow their curiosity and ask questions about astronomy, through features including What If? questions that explore alternative solar systems and universes and Meet the Discoverer interviews with working scientists throughout the text.

Human security refers in its broadest sense to the protection of individuals from harm. Human Security: Theory and Action explores the theory and application of concepts central to this notion of security. It examines the conceptual roots of human security, connecting its origins to its applications and challenges in war and peacetime.

With a unique focus on the evolving notion of responsibility for security, the text introduces the critical questions and priorities that underpin policies and...

Packed full of information, the book introduces the full range of nursing skills, knowledge and theory needed for the first year of study. Using innovative activities, scenarios and case studies, the book puts theory into context and brings the subject to life.

From academic writing to personal and public discourse, the need for good arguments and better ways of arguing is greater than ever before. This timely fifth edition of A Rulebook for Arguments sharpens an already-classic text, adding updated examples and a new chapter on public debates that provides rules for the etiquette and ethics of sound public dialogue as well as clear and sound thinking in general.