With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

"Bitácora 2 nueva edición is een moderne en innovatieve methode die de mogelijkheid biedt om op een duidelijke en gemakkelijke wijze op drie verschillende onderdelen tegelijk vooruitgang te boeken: de woordenschatverwerving, het actieve taalgebruik en de ontwikkeling van het zelfstandig taalgebruik. Het werkboek bevat:Ongeveer 30 oefeningen per hoofdstuk die gericht zijn op verdieping en het eigen maken van de behandelde stof uit het tekstboek ,oefeningen om zelf mee aan de slag te gaan, ma...

This second edition provides a comprehensive and scientific approach to evaluating ship resistance and propulsion. Written by experts in the field, it includes the latest developments in CFD, experimental techniques and guidance for the practical estimation of ship propulsive power. It addresses improvements in energy efficiency and reduced emissions, and the introduction of the Energy Efficiency Design Index (EEDI).

Descriptions have now been included of pump jets, rim driven propulsors, sha...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

The purpose of NATO: From Regional to Global Security Provider is to provide a comprehensive analysis of the Alliance's new vision (the new Strategic Concept) and common security impact - associated tasks to be undertaken within a short and longer term time horizon. The book serves as a relevant and timely study of the most pressing issues facing NATO today - including recent lessons gained. It provides recommendations for consideration and further discussion (i.e., the "what" and the "how" r...

Al Bluman's Elementary Statistics takes a non-theoretical approach to teaching the course. Statistics is the language of today's world and Bluman's market-leading Step-by-Step Approach makes it easy to learn and understand! Helping students move from the computational to the conceptual, Bluman provides all the support your students need to grasp the fundamentals of statistics and make that connection.

Priyanka Das has so many unanswered questions: Why did her mother abandon her home in India years ago? What was it like there? And most importantly, who is her father, and why did her mum leave him behind? But Pri's mom avoids these questions - the topic of India is permanently closed.

Verre Cassé est un client assidu du Crédit a voyagé, un bar congolais des plus crasseux. Un jour, L'Escargot entêté, le patron, lui propose de mettre sur papier les prouesses héroïco-comiques des habitués... Dans un cahier de fortuné, sous la plume désabusée de cet ancien instituteur ivrogne, prend vie l'histoire horrifique d'une troupe d'éclopés aux aventures fantastiques.

Chemistry is widely considered to be the central science: it encompasses concepts from which other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry(3) responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies.

Uniquely amongst the introductory chemistry texts currently available, Chemistry(3) is written by ...

Avec son découpage chronologique et ses nombreuses illustrations, cet ouvrage permet de balayer onze siècles d'histoire littéraire.

Afin d'offrir un large panorama du sujet, cet ouvrage :

explique les grands mouvements de la littérature française, du Moyen Âge à nos jours,

expose les principes des différents genres littéraires,

recense les oeuvres et auteurs marquants de chaque courant littéraire.

Étudiants préparant une licence ou un CAPES de lettres classiques ou de lettres mode...