The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

This is the first introductory statistics text to use an estimation approach from the start to help readers understand effect sizes, confidence intervals (CIs), and meta-analysis ('the new statistics'). It is also the first text to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. In addition, the book explains NHST fully so students can understand published research.

Numerous real research examples are used throughou...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

President Franklin Roosevelt told Americans in a 1936 fireside chat, “I do not look upon these United States as a finished product. We are still in the making.” These United States builds on this foundation to present a readable, accessible history of the United States throughout the twentieth century—an ongoing and inspiring story of great leaders and everyday citizens marching, fighting, voting and legislating to make the nation’s promise of democracy a reality for all Americans.

The new edition of Health Psychology is the perfect introduction to this rapidly developing field. Throughout the book, the psychological processes that shape health-related behaviors, and affect core functions such as the immune and cardiovascular systems, are clearly explained. These relationships provide the foundation for psychological interventions which can change cognition, perception and behavior, thereby improving health.

The book is split into five sections, and builds to provide a ...

This accessible book introduces the story of 'social science', with coverage of history, politics, economics, sociology, psychology, anthropology, and geography. Key questions include: How and why did the social sciences originate and differentiate? How are they related to older traditions that have defined Western civilization? What is the unique perspective or 'way of knowing' of each social science? What are the challenges-and alternatives-to the social sciences as they stand in the twenty...

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best poss...

This volume offers a critical examination of a variety of conceptual approaches to teaching and learning chemistry in the school classroom. Presenting up-to-date research and theory and featuring contributions by respected academics on several continents, it explores ways of making knowledge meaningful and relevant to students as well as strategies for effectively communicating the core concepts essential for developing a robust understanding of the subject. Structured in three sections, the ...

Materials Selection in Mechanical Design, Fifth Edition, winner of a 2018 Textbook Excellence Award (Texty), describes the procedures for material selection in mechanical design in order to ensure that the most suitable materials for a given application are identified from the full range of materials and section shapes available. Extensively revised for this fifth edition, the book is recognized as one of the leading materials selection texts, providing a unique and innovative resource for st...

Research Methods for the Biosciences is the perfect resource for students wishing to develop the crucial skills needed for designing, carrying out, and reporting research, with examples throughout the text drawn from real undergraduate projects.