Het succes van sterke merken is terug te voeren op de mensen die ervoor werken. In de vorige eeuw was de waarde van een bedrijf voor 90 procent te herleiden tot tastbare zaken zoals machines, gebouwen en voorraden. Tegenwoordig is dat nog maar 20 procent en wordt het grootste deel van de waarde bepaald door de 'living assets': het merk en de medewerkers. Tevreden klanten en goede bedrijfsresultaten zijn vooral het resultaat van de inspanningen, talenten en persoonlijkheid van de medewerkers d...

What are our human rights? What are their philosophical justifications and historical origins? Focusing on highly topical issues such as torture, arbitrary detention, privacy, and discrimination, this Very Short Introduction discusses the controversies and complexities behind these vitally relevant issues.

Trask's Historical Linguistics, Third Edition, is an accessible introduction to historical linguistics - the study of language change over time. This engaging book is illustrated with language examples from all six continents, and covers the fundamental concepts of language change, methods for historical linguistics, linguistic reconstruction, sociolinguistic aspects of language change, language contact, the birth and death of languages, language and prehistory and the issue of very remote re...

This new Sogang Korean series is an updated version of its predecessor with the following changes:

- new Grammar textbook

- Information on social and cultural context updated and modernized

- New illustrations and more effective layout

- Complete guide for Korean language learning, covering grammar, reading, speaking, listening and writing

Description of the original Sogang Korean series:

The objective of this book is to assist readers to improve their communication skills in the Korean langu...

Door de vaak lange zinnen en het soms eigenaardige

taalgebruik van de Hoge Raad is het lezen en analyseren

van belastingarresten voor velen een onplezierige en tijdrovende

bezigheid. Bovendien worden belastingarresten

nogal eens verkeerd geïnterpreteerd. Dit boek beoogt

zowel studenten als in de praktijk werkzame fi scalisten

een praktische handleiding te bieden voor het lezen en

analyseren van belastingarresten. Uitvoerig wordt ingegaan

op de werkwijze van de Hoge Raad en op de betekenis

en reikwijd...

As with the successful first edition, the new edition of Microbiology: A Clinical Approach is written specifically for pre-nursing and allied health students. It is clinically-relevant throughout and uses the theme of infection as its foundation. Microbiology is student-friendly: its text, figures, and electronic resources have been carefully designed to help students understand difficult concepts and keep them interested in the material.

The Second Edition includes a robust instructor ancill...

Written as an introductory food science textbook that excites students and fosters learning, the first edition of Introducing Food Science broke new ground. With an easy-to-read format and innovative sections such as Looking Back, Remember This!, and Looking Ahead, it quickly became popular with students and professors alike. This newly revised second edition keeps the features that made the first edition so well liked, while adding updated information as well as new tables, figures, exercise...

This book is a self-contained treatment of all the mathematics needed by undergraduate and masters-level students of economics. Building up gently from a very low level, the authors provide a clear, systematic coverage of calculus and matrix algebra. The second half of the book gives a thorough account of probability, optimisation and dynamics.The emphasis throughout is on intuitive argument and problem-solving.

All methods are illustrated by examples, exercises and problems selected from cen...

Principles of Veterinary Parasitology Principles of Veterinary Parasitology is a student-friendly introduction to veterinary parasitology. Written primarily to meet the immediate needs of veterinary students, this textbook outlines the essential parasitological knowledge needed to underpin clinical practice. Conceptual relationships between parasitic organisms, their biology and the diseases they cause are clearly illustrated.

Help boxes and practical tips are included throughout alongside a ...

Introduces readers to the fascinating world of psychology by presenting important findings from established and current research, emphasizing the many ways psychological theory and research results are being applied to benefit human welfare, and providing helpful visuals and learning tools.