For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside. In Smart Cities, urbanist and technology expert Anthony Townsend takes a broad historical look at the forces that have shaped the planning and design of cities and information technologies from the rise of the great industrial cities of the nineteenth century to the presen...

Authorized by Hanban, HSK Standard Course is developed under the joint efforts of Beijing Language and Culture University Press and Chinese Testing International (CTI). With HSK test papers as its primary source, HSK Standard Course is characterized by a humorous style, familiar topics and a scientific course design. Matching the HSK test in all aspects, from the content, form to the levels, it is a series of new-type course books embodying the idea of ""combining testing and teaching, and pr...

If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python.

If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathem...

HSK Standard Course 2 - Textbook

De luistergedeelten in het boek zijn voorzien van audio-opnamen, die kunnen worden verkregen door de QR-codes op de achterkant van het boek te scannen.

SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...

Now in its 16th edition, Atkinson & Hilgard's Introduction to Psychology has been fully revised and updated to reflect all recent research developments, theories and ideas, whilst also retaining all of the qualities which have established it as a leading undergraduate psychology textbook over the past five decades, including its highly accessible and engaging student-centred approach. The established author team of Susan Nolen-Hoeksema, Barbara Fredrickson and Geoffrey R. Loftus has been join...

Coming to grips with C++11 and C++14 is more than a matter of familiarizing yourself with the features they introduce. The challenge is learning to use those features effectively - so that your software is correct, efficient, maintainable, and portable. That's where this practical book comes in.

It describes how to write truly great software using C++11 and C++14 - i.e. using modern C++. Topics include: The pros and cons of braced initialization, noexcept specifications, perfect forwarding, a...

HSK Standard Course 1 textbook is het tekstboek bij het eerste deel van de HSK Standard Course, een methode Chinees die aansluit bij de internationaal erkende HSK test waarmee het Chinese taalniveau gemeten wordt.

Authorized by Hanban, HSK Standard Course is developed under the joint efforts of Beijing Language and Culture University Press and Chinese Testing International (CTI). With HSK test papers as its primary source, HSK Standard Course is characterized by a humorous style, familiar top...