Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

This volume approaches a central concern of oral literature studies worldwide: how to deal with oral genres in a world where new technologies have become available to more and more people? What is new in the present book is that the spotlight is directed towards (old and new) '`interlocutors" who cooperate in the making of technologized oral genres in an increasingly technologized world. Their interactions affect the performance as well as research; their roles and positions raise methodologi...

Dit is een uitgave van het boek Handboek praktisch wapenen uit 2012.

Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students' choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes it perfect for fostering a true understanding of the subject.

This bestselling text by Charles Barber, with updating contributions from Joan C. Beal and Philip A. Shaw, recounts the history of the English language from its remote ancestry to the present day.

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...

Shows how science is done with unsurpassed clarity.

Exploring Chemical Analysis provides an ideal one-term introduction to analytical chemistry for students whose primary interests generally lie outside of chemistry. Combining coverage of all major analytical topics with effective problem-solving methods, it teaches students how to understand analytical results and how to use quantitative manipulations, preparing them for the problems they will encounter in fields from biology to chemistry to...

Policy making is a political struggle over values and ideas. By exposing the paradoxes that underlie even seemingly straightforward policy decisions, Policy Paradox shows students that politics cannot be cleansed from the process in favor of "rationality." Author Deborah Stone has fully revised and updated this popular text, which now includes many paradoxes that have arisen since September 11. Examples throughout the book have been updated, and the prose has been streamlined to make a great ...

With its unique approach, Visualizing Physical Geography 2nd Edition captures the reader's attention and demonstrates why physical geography is relevant to them. It relies heavily on the integration of National Geographic and other visuals with narrative to explore key concepts. New emphasis is placed on environmental issues, such as climate change, overpopulation and deforestation, from a geographical perspective.

Readers will appreciate this approach because it vividly illustrates the inter...

To respond to the increasing need to feed the world's population as well as an ever greater demand for a balanced and healthy diet there is a continuing need to produce improved new cultivars or varieties of plants, particularly crop plants. The strategies used to produce these are increasingly based on our knowledge of relevant science, particularly genetics, but involves a multidisciplinary understanding that optimizes the approaches taken. Principles of Plant Genetics and Breeding, 2nd Edi...