This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.

Thoroughly revised for its second edition, this advanced textbook provides an introduction to the basic methods of computational physics, and an overview of progress in several areas of scientific computing by relying on free software available from CERN. The book begins by dealing with basic computational tools and routines, covering approximating functions, differential equations, spectral analysis, and matrix operations. Important concepts are illustrated by relevant examples at each stage.

The author also discusses more advanced topics, such as molecular dynamics, modeling continuous systems, Monte Carlo methods, genetic algorithm and programming, and numerical renormalization. It includes many more exercises. This can be used as a textbook for either undergraduate or first-year graduate courses on computational physics or scientific computation...

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the...

Is it always wrong to lie? Should there be limits to personal freedom? Can killing sometimes be justified? Is the free market fair? What is the right thing to do? This title invites readers of all ages and political persuasions on a journey of moral reflection, and shows how reasoned debate can illuminate our lives.

The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).

Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...

This book is the definitive guide to all aspects of this important part of International Trade Law. Relied upon by generations of students and practitioners alike, this market leading text is renowned for combining a critical, in-depth examination of all aspects of the law relating to the carriage of goods by sea.

The pace of development in knowledge and know-how in the Organisation Sciences, Logistics and Information Technology is rapid. However, the gap between those who practice these sciences and the practicing manager is becoming larger rather than smaller. The Delft Systems Approach describes a fundamental approach for analysing industrial systems, which emphasizes a concept that can be used by all disciplines involved.

After her parents' bitter divorce, young Maisie Farange finds herself turned into a 'little feathered shuttlecock' to be swatted back and forth by her selfish mother, Ida, and her vain father, Beale, who value her only as a means of provoking one another.

Physical Chemistry for the Life Sciences provides a balanced presentation of the concepts of physical chemistry, and their applications to biology and biochemistry. Written to straddle the worlds of physical chemistry and the life sciences, it shows how the tools of physical chemistry can elucidate and illuminate biological questions.