The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

Professor Craig Caldwell's Story Structure and Development offers a clear approach to the essentials of story. It lays out the fundamental elements, principles, and structure for animators, designers, and artists so they can incorporate these concepts in their work. As a practical guide it includes extensive insights and advice from industry professionals.

Readers will learn the universal patterns of story and narrative used in today's movies, animation, games, and VR. With over 200 colorful ...

Logistics: Principles & Practice is a general introduction to the subject. This specialized field is fast moving – fulfilling orders on time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics of purchasing, production and distribution, the book also examines common ground with marketing, quality and production design.

This integrated approach ensures that important topics such as e-business, CRM, process design, E-p...

How Learning Happens introduces 28 giants of educational research and their findings on how we learn and what we need to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Exploring 28 key works on learning and teaching, chosen from the fields of educational psychology and cognitive psychology, the book offers a roadmap of the most important discoveries in how learning happens.

Each chapter examines a different work and explains its significance before describing the research, its implications for practice, how it can be used in the classroom and the key takeaways for teachers. Clearly divided into six sections, the book covers: How the brain works and what this means for learning and teaching Prerequisites for learning How learning can be supported Teacher activities Learning in context Cautionary tales and the ten deadly sins of education. Written by two leading experts and illustrated by Oliver Caviglioli, this is essential reading for teachers wanting to fully engage with and understand educational research as well as undergraduate students in the fields of education, educational psychology and the learning scienc...

Assuming no prior grammatical knowledge, Understanding Syntax explains and illustrates the major concepts, categories and terminology involved in the study of cross-linguistic syntax. Taking a theory-neutral and descriptive viewpoint throughout, this book: introduces syntactic typology, syntactic description and the major typological categories found in the languages of the world; clarifies with examples grammatical constructions and relationships between words in a clause, including word cla...

The book is a key reading which provides a comprehensive and systematic overview of the contemporary Asian economy. The book focuses on the structural changes that are rapidly transforming the regional economic landscape in the 21st century. It highlights the concomitant challenges that have arisen, and further discusses prospects and potentialities of Asian economies given this new economic environment.

The book also looks at broader social issues that are both the cause and result of these ...

Gender Matters in Global Politics is a comprehensive textbook for advanced undergraduates studying politics, international relations, and development. It provides students with an accessible but in-depth account of feminist methodologies, gender theory, and feminist approaches to key topics and themes in global politics.

Now in its fifth edition, this authoritative guide covers all of the core aspects of maritime law in one distinct volume. Maritime Law is written by a team of leading academics and practitioners, each expert in their own field. Together, they provide clear, concise and fully up-to-date coverage of topics ranging from bills of lading to arrest of ships, all written in an accessible and engaging style.

As English law is heavily relied on throughout the maritime world, this book is grounded in E...

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the fie...