Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

An essential reading for students requiring an introduction to this exciting area at undergraduate and higher diploma level. Mechatronics: Electronic Control Systems in Mechanical and Electrical Engineering, 7th edition by William Bolton is the ideal learning tool to support you develop your skills in mechanical engineering, electronics and computing, and successfully design mechatronics systems. The integration of electronic engineering, mechanical engineering, control and computer engineeri...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

For two-semester courses covering the principles of economics for students in business and economics. The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to studentsGÇÖ lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions e...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

The moving and beautiful autobiography of a talented black woman. ". . . I have no words for this achievement, but I know that not since the days of my childhood . . . have I found myself so moved . . . Her portrait is a Biblical study of life in the midst of death".--James Baldwin.