Zoekfilters
› International Business (10)
› International Financia... (8)
› European Studies (5)
» Toon alle opties (7)
Studieboeken (35)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
![](https://s.studiebijdehand.nl/productfiles-resized/9781292251806_p_75_102.jpg)
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292058825_p_75_93.jpg)
Critical Thinking and Communication
2014 || Paperback || Edward Inch e.a. || Pearson || ook als eBook
Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.
![](https://s.studiebijdehand.nl/productfiles-resized/9781292727820_p_75_94.jpg)
Fundamentals of Multinational Finance / 7th Global Edition
2023 || Paperback || Michael Moffett e.a. || Pearson
For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292021676_p_75_97.jpg)
Marketing Plan Handbook / 5th edition
Pearson New International Edition
2013 || Paperback || Marian Wood || Pearson
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
![](https://s.studiebijdehand.nl/productfiles-resized/9781292351377_p_75_98.jpg)
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292307329_p_75_97.jpg)
Fundamentals of Management / 11th Global Edition
2019 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292205021_p_75_98.jpg)
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292269245_p_75_97.jpg)
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292426938_p_75_97.jpg)
Business Essentials / 13th Global Edition
2022 || Paperback || Ronald Ebert e.a. || Pearson
For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.
The 13th Edition includes new real-world examples ...
![](https://s.studiebijdehand.nl/productfiles-resized/9781292359281_p_75_98.jpg)
Essential Mathematics for Economic Analysis / 6th edtion
2021 || Paperback || Knut Sydsaeter e.a. || Pearson || ook als eBook
Acquire the key mathematical skills you need to master and succeed in Economics. Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom, and Carvajal is a global best-selling text providing an extensive introduction to all the mathematical resources you need to study economics at an intermediate level. This book has been applauded for covering a broad range of mathematical knowledge, techniques, and tools, progressing from elementary calculus to more advanced to...