This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

Chun and Most's Cognition brings new, modern vitality to course materials by presenting exciting findings from cognitive psychology in a way that students can easily grasp. Highlighting everyday-life applications, Cognition motivates students to share in the excitement of cognitive psychology through highly relevant examples, discussions, and demonstrations. Its engaging prose and pedagogical features, such as "Think for Yourself" and "See for Yourself," immerse students in the process of sci...

In his new book, eminent psychologist - Daniel Stern, explores the hitherto neglected topic of 'vitality'. Truly a tour de force from a brilliant clinician and scientist, Forms of Vitality is a profound and absorbing book - one that will be essential reading for psychologists, psychotherapists, and those in the creative arts.

The European Union: How does it work? is the perfect concise introduction to the EU's structure and operations for students coming to the subject for the first time. The sixth edition has been substantially updated to reflect a range of challenges confronting the EU. It incorporates expanded discussions of pressing policy challenges, including migration, climate change, the future of the EU-UK relationship after Brexit, and the erosion of democratic principles in some EU member states.

It als...