With an accessible approach, the third European edition of Principles of Economics provides students with the tools to analyze current economic issues. The book is underpinned by a focus on seven Core Principles, which help students to make the link between economic theory and practice. The 'economic naturalist' approach, supported by exercises, problems and examples, encourages students to employ economics principles to understand and explain the world around them.Developed from the well-reg...

Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the sce...

The Elements of Moral Philosophy 9e by James Rachels and Stuart Rachels is a best-selling text for undergraduate courses in ethics. Thirteen thought-provoking chapters introduce readers to major moral concepts and theories in philosophy through clear, understandable explanations and compelling discussions. Chapters are written so that they may be read independently of one another thus providing greater flexibility for students and instructors.

**Available exclusively through McGraw-Hill Creat...

Connect to World History content with an accessible, student-friendly text built on the principles of Understanding by Design.

Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for the textbook, the award citation describe...

Develop better medical devices using the latest fluid mechanics tools and techniques. This thoroughly revised textbook combines the physiological aspects of the cardiovascular and pulmonary systems with cutting-edge fluid mechanics concepts. The book covers all major organ systems and includes detailed illustrations and clinical examples that clearly show the applications of fluid mechanics to biomedical engineering situations. Students will learn to integrate fluid mechanics principles into ...

Anderson's Introduction to Flight is designed for first or second-year engineering students and any reader looking for an introduction to aerospace engineering. It is written in an intentionally easy-to-understand style. Readers are introduced to the basic areas of aerodynamics, flight dynamics, propulsion, and space flight (astronautics). In this edition, space flight content covers the expanding role of space vehicles within the field of aerospace engineering. Continuing the tradition of th...

The ninth edition of Susan Nolen-Hoeksema's Abnormal Psychology, now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw Hill's digital learning platform, Connect.

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

Principles of Environmental Engineering is intended for a course in introductory environmental engineering for sophomore- or junior-level students. This text provides a background in fundamental science and engineering principles of environmental engineering for students who may or may not become environmental engineers. Principles places more emphasis on scientific principles, ethics, and safety, and focuses less on engineering design.

The text exposes students to a broad range of environmen...