Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Psychology: The Science of Mind and Behaviour fourth edition has been fully updated to reflect new developments in the field. Its celebrated pedagogical design has been reinforced with key research, issues and offers an exciting and engaging introduction to the study of psychology.The scientific approach brings together international research, practical application and the levels of analysis framework to encourage critical thinking about psychology and its impact on our daily lives. Key featu...

The most dynamic, comprehensive, and student-friendly text on the nature of microorganisms and the fascinating processes they employ in producing infections disease. A Doody's Core Title. For more than a quarter-of-a-century, this renowned text has helped readers develop a solid grasp of the significance of etiologic agents, the pathogenic processes, epidemiology, and the basis of therapy for infectious diseases. Now, with a NEW four-color design, the book is shorter and more assessable for s...

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on case materials to put concepts into practice. It provides a balanced treatment of both service and manufacturing firms in a fully updated 4 color revision with modern real-world topics, more Connect content and case solutions. This is the first book to include cross functional...

Real Estate Finance & Investments prepares readers to understand the risks and rewards of financing and investing in residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. These include investing, development financing, appraising, consulting, managing real estate portfolios, leasing, managing property, analyzing site locations, corporate real estate, and managing real estate investment funds.

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Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.

While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...

Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their companies.

Database System Concepts by Silberschatz, Korth and Sudarshan is now in its 7th edition and is one of the cornerstone texts of database education. It presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. The text is designed for a first course in databases at the junior/senior undergraduate level or the first year graduate level.

It also contains additional material that can be us...

Critical Thinking focuses on skills students need to think for themselves. Through a practical and accessible approach core concepts in critical thinking are illustrated through real-world examples, extensive practice, and a thoughtful set of pedagogical features.

An up-to-date guide to Arduino programming-no experience required!This fully updated guide shows, step by step, how to quickly and easily program all Arduino models using its modified C language and the Arduino IDE. You will learn how to configure hardware and software, write your own sketches, work with built-in and custom Arduino libraries, and develop apps for the Internet of Things. This edition features new coverage of using Arduino as a framework for programming other popular boards.Ele...