This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

For students and clinical professionals who are learning anatomy, participating in a dissection lab, sharing anatomy knowledge with patients, or refreshing their anatomy knowledge, the Netter Atlas of Human Anatomy illustrates the body, region by region, in clear, brilliant detail from a clinician's perspective. Unique among anatomy atlases, it contains illustrations that emphasize anatomic relationships that are most important to the clinician in training and practice. Illustrated by clinici...

Gain the knowledge and skills you need to provide safe, effective perioperative nursing care! Alexander's Care of the Patient in Surgery, 17th Edition is the definitive resource for nurses and surgical technologists training for a career in the operating room. Illustrated, step-by-step instructions cover patient care in more than 400 surgical interventions, including patient positioning, instrumentation, and postoperative care. Along with the latest on robotic surgery and a review of evidence...

Now students can learn Microsoft Project efficiently and painlessly!

- Quickly start a new plan, build task lists, and assign resources

- Share plans and track progress

- Capture and fine-tune work and cost details

- Use Gantt charts and other views and reports to visualize project schedules

- Share resources across multiple plans and consolidate projects

- Master project management best practices while learning Project

- Look up just the tasks and lessons ...

In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is...

For principles of economics courses. An engaging, practice-oriented approach to understanding core economic principles Foundations of Economics introduces economic principles students can use to navigate the financial decisions of their futures. Each chapter concentrates on 3 to 4 ideas, with each idea reinforced several times throughout the text. This patient approach helps guide learners through unfamiliar terrain and focuses them on key concepts and skills, like reading and interpreting gr...

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...