Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

Do Europeans really feel European? Do they look at the future Times with confidence or concern? Do they trust each other, and do they show solidarity? How do they think about migration and the refugee influx? Do they want a greener Europe, and at what cost? Are democracy and human rights ingrained in Europe or are they eroding?

A new edition of the Atlas of European Values answers these and other questions related to pressing issues such as identity, welfare, migration, sustainability, solida...

An open educational and open-ended resource for whomever is interested in philosophical thinking. In this scholarly handbook you find two kinds of chapters. First, there are chapters that provide a broad introduction into a specific philosophical subdiscipline, such as political philosophy, epistemology or metaphysics. As this collection covers most of the sub-disciplines currently taught at Western philosophy departments, you can legitimately claim that you have been introduced to Western â€...

Technology and Regulation (TechReg) is an international journal of law, technology and society, with an interdisciplinary identity. TechReg provides an online platform for disseminating original research on the legal and regulatory challenges posed by existing and emerging technologies (and their applications) including, but by no means limited to, the Internet and digital technology, artificial intelligence and machine learning, robotics, neurotechnology, nanotechnology, biotechnology, energ...

‘Citizen sensing’, framed as grassroots-driven monitoring initiatives based on sensor technology, is increasingly entering the debate on environmental risk governance. Although through a possible initial conflict, citizen sensing may ultimately have the potential to contribute to institutional risk governance. Building on previous empirical research based on a combination ofmethods, including ethnographical research, descriptive analysis and fuzzy-set Qualitative Comparative Analysis, Be...

For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...

'I've never felt so alive' JOE WICKS

'The book will change your life' BEN FOGLE

My hope is to inspire you to retake control of your body and life by unleashing the immense power of the mind.

'The Iceman' Wim Hof shares his remarkable life story and powerful method for supercharging your strength, health and happiness. Refined over forty years and championed by scientists across the globe, you'll learn how to harness three key elements of Cold, Breathing and Mindset to master mind over matter ...

People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands.

Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact...

Evidence based HRM: What (do) we know about people in workplaces? is an authoritative, practical text on using scientific and local evidence for doing Human Resource Management. It explains how making informed decisions about people in workplaces will benefit organizational performance, assure fit with the organizational context, as well as benefit employee wellbeing. The book provides a quick reference to the core theories and the key research evidence that inform present day HRM knowledge.

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The common saying is that people have a culture. This book argues that people live a culture – which may explain why they are so affectively attached to it. By considering cultural interactions on a global scale, this book investigates how cultures can be understood in terms of conflict and cooperation, in relation to the nationstate, a multiplicity of worlds, society, civilization and community. It considers how culture is at the basis of the construction of individual and collective selve...