- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

This is the first publication to portray a thorough overview of the European State Aid developments in light of the COVID-19 outbreak and the ensuing economic crisis.

Dit is de eerste publicatie die een grondig overzicht biedt van de Europese staatssteunontwikkelingen in het licht van de COVID-19 uitbraak en de daaropvolgende economische crisis.

Within architecture, tacit knowledge plays a substantial role both within the design process and its reception. This book explores the tacit dimension of architecture in its aesthetic, material, cultural, design-based, and reflexive understanding of what we build. Much of architecture’s knowledge resides beneath the surface, in nonverbal instruments such as drawings and models that articulate the spatial imagination of the design process. Tacit knowledge, described in 1966 by Michael Polany...

1 WORLD CLASS

1.1 CONTINUOUS IMPROVEMENT

1.1.1 History of Lean and Six Sigma

1.1.2 Lean principles

1.1.3 House of Quality

1.1.4 Eight types of Waste

1.1.5 CIMM–framework

1.2 CUSTOMER VALUE (VOC & CTQ)

1.2.1 CTQ – Nursing home

1.2.2 CTQ – Implementation organization

1.2.3 CTQ – Ball bearing on shaft

1.2.4 CTQ–Flowdown – Baking pancakes

1.2.5 CTQ–Flowdown – Hotel room

2 POLICY DEVELOPMENT AND DEPLOYMENT

2.1 POLICY DEVELOPMENT

2.1.1 Mission, vision and core values

...

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy & Physiology is an essential guide in A & P, combining high-quality content with clear language. Along with the interactive and digital features of Pearson Mastering (R), this book is a necessary learning resource for your students.

Andrew Murray on his lecture ‘Almost Human: Law and Human Agency in the Time of Artificial Intelligence’:

‘Law is about agency – the human capacity to act independently and to make our own free choices. As Jeremy Webber observes, “Law is consciously created” and is the distillation of the collective agency of a society, group, or culture. The rule of law is the ultimate distillation of this principle: the clear spirit of human choice in the purest form.

However, the process of dat...

This textbook is the English translation of Wegwijs in praktijkgericht (sociaal)juridisch onderzoek (2e druk).

Having trouble conducting your research or fi nding it difficult to carry out practice-based research? This book shows students in higher education how to approach and conduct practice-based (social) legal research. Furthermore, it off ers tools and guidelines for the design and implementation of (social) legal research. 

Practical experience has shown us that many (internatio...

Mongameli Anthony Mabona (1929) is a singular South African scholar with an exceptional life path. The history of British imperialism and apartheid shaped the world into which he was born. To a large extent, these powers had his destiny carved out for him. Nevertheless, a curious set of coincidences enabled him to obtain a tertiary education as a priest, to pursue his doctoral studies in Italy and to befriend Alioune Diop. He is one of the first published philosophers of Anglophone Africa and...

Comics and other graphic narratives powerfully represent embodied experiences that are difficult to express in language. A group of authors from various countries and disciplines explore the unique capacity of graphic narratives to represent human embodiment as well as the relation of human bodies to the worlds they inhabit. Using works from illustrated scientific texts to contemporary comics across national traditions, we discover how the graphic narrative can shed new light on everyday expe...

All legal texts tell us stories, in many ways. What stories, what narratives, can be found in the case law of the Court of Justice of the European Union? This book invites the reader to think of the world of EU law as a creative process. From such a perspective, the adjudicative praxis of the Court is an intellectual, cultural, literary activity, in which the reader can imagine him- or herself participating.

The author develops a novel hermeneutic methodology to examine the textual performanc...