Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

With unrivalled coverage of a wide range of issues - from terrorism, inter-state conflict and nuclear deterrence, to environmental security, health, and transnational crime - Contemporary Security Studies is the definitive introduction to Security Studies. Bringing together contributions from leading scholars, it provides a student-friendly guide to traditional and critical theoretical approaches, as well as the most important contemporary issues that dominate the modern security field. The s...

Have you ever wondered: * what motivates some people to work for free?* what the future of work will look like in a post-pandemic world? * why organizational values and culture are so critical to success?The authors explore the answers to these questions and more in this bestselling introduction to organizational behaviour. Featuring the flagship Junction Hotel running case study, this text is the most practical, critical, and complete guide to the subject. The authors have extensively revise...

The new edition of this unique handbook continues to provide an accessible and comprehensive, signs-and-symptoms based source of information on medical problems commonly seen in the tropics. A practical guide to diagnosis and management for medical practitioners and students, it provides vital information at the reader's fingertips.

The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing biomedical scientists today. It draws together essential basic science, with insights into laboratory practice, to show how an understanding of the biology of disease is linked to analytical approaches that lead to diagnosis. The series reviews the full range of disciplines to which a biomedical scientist may be exposed - from microbiology, to cytopathology, totransfusion science.

The third ...

European Intellectual Property Law offers a full account of the main areas of substantive European intellectual property law - including the law of copyright and related rights, patents and plant variety rights, trademarks, design rights, and rights in data and information.

Written by leading experts in the field, this textbook explores the essentials of international human rights law, from foundational issues to substantive rights and systems of protection. A variety of perspectives bring this subject to life, making International Human Rights Law the ideal companion for students of human rights.

European Union Politics is the most complete and issues-led introductory textbook on the European Union. Written by an expert team of contributors, it fully equips students to understand the European Union and the topical debates that surround it. Alongside rigorous coverage of the theory, institutions, and policies of the EU, the book engages with contemporary debates, and current crises.

The seventh edition has been substantially updated, with significantly revised chapters on Brexit and th...

Reflecting the most update-to-date coverage of institutional changes within the European Monetary Union, the fourteenth edition of De Grauwe's established textbook continues to encourage students to think critically about the sustainability of the Eurozone. The author uses an authoritative, concise and exciting approach to analyse theories and policies relating to monetary union, allowing students to develop a balanced understanding of different arguments andperspectives. Part One examines th...

Introducing Advanced Macroeconomics covers a rich variety of topics in growth and real business cycles and uses. Beginning with an examination of macroeconomics for the long run before considering the economy in the short run, the third edition continues to help intermediate-level students develop their understanding and technical skills so that they can become comfortable with more advanced macroeconomics material and tools. Recognizing mathematics to be a common area of vulnerability, the a...