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Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
IB Custom year 1 semester 2
2021 || Paperback || Compiled by teacher || Pearson
Your lecturer has created this personalised pack to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course.
Peason works closely with you university and your lecturers and we are committed to helping you learn.
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Business Model Shifts
Six Ways to Create New Value For Customers
2023 || Paperback || P Van Der Pijl || Wiley
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...
Strategic Management / 9th edition
2021 || Paperback || Richard Lynch || SAGE || ook als eBook
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2021 || Hardcover || Eric Ries || Random House
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
ISE Financial and Managerial Accounting / 19th edition
2020 || Paperback || Jan Williams e.a. || McGraw-Hill
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. The authors made data driven revisions focusing on where students were struggling and updated content accordingly.
Updates have also been made to the high-quality end of chapter pr...
The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
2006 || Paperback || Brian Tracy || HarperCollins
Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.
In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective...
Fundamentals of Corporate Finance / 11th ISE-edition
2022 || Paperback || Richard Brealey e.a. || McGraw-Hill
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...