Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Completely updated, revised and redesigned in colour throughout, this classic bestselling text provides a concise introduction to the fundamentals of animal behaviour. It covers genetics, physiology, motivations, learning and cognition, through to social and reproductive behaviours, abnormal behaviour and human-animal interactions.

Completely updated, revised and redesigned in colour throughout, this classic bestselling text continues to provide a concise introduction to the important fundame...

'Your crop shows you the quality of your soil'

Farmers pay a lot of attention to their crops. But it's all happening just underneath your feet: a crop is just a reflection of soil fertility. Management of the soil is at least as important as your crop management. Soil Signals provides you with the tools to optimise your soil management.

The soil is the foundation of your farm. To keep it fertile and healthy, you should have a good basic knowledge of the soil. This starts with literally feelin...