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Studieboeken (25)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
2005 || Hardcover || Alice M. Tybout e.a. || John Wiley and Sons Ltd
Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
Basis marketing voor het MBO 2e editie
MBO student op niveau 3 en 4
2024 || Hardcover || Tim Gorter e.a. || Edufocus
De lesmethode “Basis Marketing voor het MBO, 2e editie” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!
Designing Brand Identity / 5th edition
An Essential Guide for the Whole Branding Team
2017 || Hardcover || Alina Wheeler || John Wiley and Sons Ltd
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.
Over 100 b...
Marketing 4.0
Moving from Traditional to Digital
2020 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.
You need ...
Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...