A concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication...

Few can imagine a world without telephones or televisions; many depend on computers and the Internet as part of daily life. Without scientific theory, these developments would not have been possible. In this exceptionally clear and engaging introduction to philosophy of science, James Ladyman explores the philosophical questions that arise when we reflect on the nature of the scientific method and the knowledge it produces.

He discusses whether fundamental philosophical questions about knowle...

Na het grote succes van Het grote economieboek – vijf ballen in NRC – brengt Noordboek nu de jargonvrije, rijk geïllustreerde gids voor de wetenschap op de markt. Het grote wetenschapsboek biedt een ingang naar meer dan honderd sleutelideeën en ontdekkingen van ’s werelds grootste wetenschappers. De informatie wordt gepresenteerd in een duidelijke lay-out met prachtige mindmaps en overzichtelijke samenvattingen. We komen te weten waarom de ideeën van Copernicus controversieel waren, ...

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

Genetics: A Conceptual Approach engages students by focusing on the big picture of genetics concepts and how those concepts connect to one another. The Seventh Edition Digital Update continues its mission by expanding upon the pedagogy, tools, and online resources that have made this title so successful.

New question types, more learning guidelines for students, and an updated art program round out a powerful text, and improvements to the online resources in Macmillan Learning’s Achieve giv...

Introduction to Statistics for Forensic Scientists is an essential introduction to the subject, gently guiding the reader through the key statistical techniques used to evaluate various types of forensic evidence. Assuming only a modest mathematical background, the book uses real-life examples from the forensic science literature and forensic case-work to illustrate relevant statistical concepts and methods. Opening with a brief overview of the history and use of statistics within forensic sc...

Introduces aspiring and practicing actuaries, engineers, computer scientists and others to the practical aspects of constructing computerized simulation studies to analyze and interpret real phenomena. This title presents the statistics needed to analyze simulated data as well as that needed for validating the simulation model.

With over two decades of classroom experience, Michael Passer knows how to guide students through the ins and outs of research methods. In this remarkable text, Passer's experience leads to chapters filled with clear explanations, resonant examples, and contemporary research from across the breadth of modern psychology, all while anticipating common questions and misunderstandings. The new edition has been fully updated to reflect the latest APA style guidelines, as well as the updated APA Co...

Now available with Macmillan's new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations. Achieve for Introduction to the Pr...