The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.

Need to tackle your research project? This practical, straightforward book covers every step along the way so you can confidently take the leap into the research world.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

A new research project guide for social science students used to hybrid teaching and research; it comes from two young, energetic methods experts who map the individual’s journey through a contained project.

With contributions from experts across disciplines, this edited collection gives beginner researchers a sound understanding of the theory and practice of conducting social research.