By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. The book's expansive historical purview illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds, drawing on the ideas of some of history's greatest thinkers and th...

For courses in chemistry. Nivaldo Tro's Chemistry: A Molecular Approach presents chemistry visually through multi-level images-macroscopic, molecular, and symbolic representations ? to help students see the connections between the world they see around them, the atoms and molecules that compose the world, and the formulas they write down on paper. Interactive, digital versions of selected worked examples instruct students how to break down problems using Tro's unique "Sort, Strategise, Solve,...

The words you need to communicate with confidence. Vocabulary explanations and practice for advanced level (C1 to C2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and remember words more effectively with lots of opportunities for personali...

This is the third edition of Barbara Bassot's hugely popular book, a uniquely inspiring introduction to critically reflective practice. Using bite-sized theory combined with plentiful guidance and supporting activities, this book gives the reader a place to reflect on their learning and use writing as a tool for developing their thinking. Critical reflection is an essential skill for anyone undertaking qualifying professional programmes such as social work, nursing, health, teaching, childhoo...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Master HTML and CSS to create modern, stylish, and responsive websites with the help of real-world examples and hands-on activitiesKey FeaturesLearn HTML and CSS to produce highly functional and appealing websitesOvercome common challenges in web design and developmentEnsure that your websites are accessible and engaging on all devicesBook DescriptionWith knowledge of CSS and HTML, you can build visually appealing, interactive websites without relying on website-building tools that come with ...

Quand a-t-on commencé à parler français ? Comment s’exprimaient les rois de France ? Pourquoi des pays dont le français n’est pas la langue maternelle, l’ont-ils choisi comme langue officielle ? Pourquoi le français ne cesse-t-il d’évoluer ? D’où viennent le féminin et le masculin ? Pourquoi l’imparfait du subjonctif est-il en voie de disparition ? Pourquoi les Français sont-ils si attachés à leur orthographe ?

Entre tradition et modernité, cette histoire raisonnÃ...