"Really up-to-date...gives a fantastic overview of the financial crisis" Fabian Kreutzer, University of Applied Science Niederrhein, Germany "Extensive references to and content regarding crises. It's really amazing" Yioryos Georgios Makedonis, Queen Mary University of London Using real-world case studies and examples, this comprehensive text offers intermediate and applied macroeconomics students a truly European and global perspective. Continuing to successfully combine theory with applicat...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

For introductory biology course for science majors Focus. Practice. Engage.

Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining the materia...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

Engage students in the essential principles of economics and demonstrate how they relate to real-life issues facing individuals, businesses, society, and economists today Essentials of Economics, 9th edition provides a clear, concise and accessible introduction to economics, making it the ideal textbook for one-semester or non-specialist courses.

Introduction to Java Programming and Data Structures, Global Edition seamlessly integrates programming, data structures and algorithms into 1 text. It takes a fundamentals-first approach, helping you build a strong foundation of basic programming concepts and techniques before moving on to object-oriented programming and advanced Java programming. Author Daniel Liang explains programming in an easy-to-follow, problem-driven way that focuses on problem solving rather than syntax. Basic concept...

For introductory Nutrition courses for Majors. Move students beyond memorization with a functional approach to nutrition The Science of Nutrition helps students master tough nutrition concepts while providing rich support to save instructors time. This best-selling, thoroughly current, research-based nutrition text is uniquely organized around the highly regarded functional approach, which organizes vitamins and minerals based on their functions within the body and is easily seen in the organ...