Signature storytelling reveals how economics plays out in our world.

Available for the first time with Macmillan's new online learning platform, Achieve, Krugman and Wells’s text is more effective than ever at helping students reach new levels of economic understanding.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin ...

THE WORKS contains every kind of poem you will ever need for the Literacy Hour but it is also a book packed with brilliant poems that will delight any reader. It's got chants, action verses, riddles, tongue twisters, shape poems, puns, acrostics, haikus, cinquains, kennings, couplets, thin poems, lists, conversations, monologues, epitaphs, songs, limericks, tankas, nonsense poems, raps, narrative verse and performance poetry that's just for starters. It features poems from the very best class...

Eric Corty’s engaging textbook is exceptionally well suited for behavioral science students studying statistical practice in their field for the first time. An award-winning master teacher, Corty speaks to students in their language, with an approachable voice that conveys the basics of collecting and understanding statistical data step by step. Examples come from the behavioral and social sciences, as well as from recognizable aspects of everyday life to help students see the relevance of ...

The EU version of the best text for the intermediate macroeconomics course that keeps getting better.

Mankiw’s Macroeconomics EU edition maintains the US original edition’s bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.

Highly readable, this text communicates the theories and models of macroeconomics in a concise and accessible way, with real-world examples, ...

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve per...

Bringing contemporary mathematical thinking to non-specialists.

For All Practical Purposes emphasises the valuable connections between contemporary mathematics and modern society. This foundational resource introduces students to real math applications without simply listing equations, but offering practice that is geared towards understanding what these equations do and what they can reveal. A series of independent chapters also focus on high-interest topics, including business management, d...

Combined with new coverage on mental health, resilience, and mindset, Your College Experience speaks to the real needs of today's students, helping them overcome their barriers to success and become successful students in academic communities they can call their own.

This brief, affordable, and engaging text offers the ideal balance of motivational, study, and life skills.

This is an ideal text for first-year experience courses, freshman seminar courses (particularly courses that are one or two credits) and modules on Personal Development and Employability.

Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...