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Studieboeken (71)
Principles of Business Information Systems / 4th Edition
2020 || Paperback || Ralph Stair e.a. || Cengage Learning
The new fourth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.
Foundations of Software Testing ISTQB Certification
2024 || Paperback || Erik van Veenendaal e.a. || Cengage Learning
Now in its fifth edition, Foundations of Software Testing: ISTQB Certification is the essential guide to software testing and to the ISTQB Foundation qualification written by respected international authorities in software testing who themselves helped develop the ISTQB Syllabus. Completely updated to comprehensively reflect the most recent changes to the ISTQB Foundation Syllabus v 4.0, 2023, this book adopts a practical, hands-on approach, covering the fundamental topics that every system a...
Strategic Management: Concepts and Cases / 14th edition
Competitiveness and Globalization
2023 || Paperback || Michael Hitt e.a. || Cengage Learning
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based vi...
Success with BEC Preliminary / 2nd edition
2019 || Paperback || John Hughes e.a. || Cengage Learning
BEC (Business English Certificate) is an internationally recognised business qualification which demonstrates an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Now in a new edition, Success with BEC provides a complete preparation for the BEC exams.
It is also an ideal focus for in-company training courses and for business people and student...
MGMT / 13th edition
2025 || Paperback || Chuck Williams || Cengage Learning
Learn management YOUR way with Williams’ “MGMT,” 13th Edition! Extensively updated to reflect the latest research in the field, MGMT, this edition makes concepts and theories accessible and relevant with timely, interesting examples of applications in real businesses. Now available with MindTap, the digital learning solution designed to help you think and act like a manager. With the textbook or on its own, MindTap allows you to learn on your terms.
MKTG (Book Only) / 13th edition
2020 || Paperback || Carl McDaniel e.a. || Cengage Learning
MKTG from 4LTR Press connects students to the principles of marketing�bringing them to life through timely examples showing how theyre applied at the world�s top companies every day.
Introduction to Econometrics / 1st edition
EMEA Edition
2022 || Paperback || Jeffrey Wooldridge || Cengage Learning
This title has been adapted for use in Europe, the Middle East and Africa and has been tailored to meet the demands of today's lecturers and students. Jeffrey M. Wooldridge's Introduction to Econometrics shows how econometrics is a useful tool for answering questions in business, policy evaluation and forecasting environments.
Packed with timely, relevant applications, the text incorporates close to 100 intriguing data sets, available in six formats, with appendices and questions available on...
Strategy / 7th edition
An International Perspective
2020 || Paperback || Bob De Wit || Cengage Learning
The philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of...
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...