For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

A Fun and Accessible Chemistry Program for All Students!

Living By Chemistry, Third Edition is an on-level chemistry program with an inquiry-based, activity-a-day approach. The program is grounded in NGSS standards and allows students to develop scientific-thinking skills and apply them to chemistry in the real world. Students learn chemistry in the same way that chemists work – by asking questions, collecting evidence, and thinking like scientists. The program includes a student edition an...

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

The Advanced Student's Book with Digital Pack gives learners an immediate sense of purpose and clear learning objectives. It provides core grammar and vocabulary input alongside a mix of skills. Speaking lessons offer a unique combination of functional language, pronunciation and conversation skills, alongside video that helps learners to communicate effectively in the real world.

Each unit ends with a consolidation of core language from the unit. This version of the Student's Book comes with...

Through the use of varied case studies, this book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings.

This timely book is a crucial resource on the rich diversity of African constitutional law, making a significant contribution to the increasingly important field of comparative constitutional law from a historically understudied region. Offering an examination of substantive topics from multiple jurisdictions, it emphasises issues of local importance while also providing varied perspectives on common challenges across the continent. Divided into four thematic parts, chapters cover a wide arra...

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

The #1 most trusted evidence-based text in orthopaedic physical therapyThe definitive text for orthopedic students, Dutton’s Orthopaedic: Examination, Evaluation and Intervention delivers a logical, systematic approach to hands-on orthopedic treatment. This new edition offers the perfect balance in its coverage of the continuum of care, emphasizing the appropriate use of manual techniques and therapeutic exercise while outlining the correct applications of multiple adjuncts to the reha...

The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.

Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial d...