Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Organisation and Management – An International Approach is an interactive and hands-on introduction to the field. The theory behind management and organisation is accessibly explained by renowned authors Jos Marcus and Nick van Dam using many practical examples.

This fully renewed edition has been expanded with six new chapters on digital business transformation, internationalisation, corporate social responsibility, the future of work, human resource management, and culture. In addition, t...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

Dit product bestaat uit een boek inclusief website met hierop o.a. het online boek.

Doing Research is a clear introduction to the methods and techniques required for research. It answers questions like: what does ‘doing research’ actually mean, how do you design a research project, what steps do you have to take, how do you collect data and what are the pitfalls?

Doing Research sheds light on the complicated process of research. It teaches you research skills one step at a time. It discus...

Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...

If you are taking a course on the Principles of Economics, then this book is the ideal introduction to the exciting world of economic theory and data analysis. Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice.

With content that is accessible and easy to follow, this latest version will allow you to...

- An accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.

All chapte...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

Manager, consultant, member of the Works Council: in any of these functions you

want to exert maximum influence to reach your goals. There are quite some ways to do this. You can reason and give logical arguments, you can paint a picture about an attractive future perspective or give compliments.

This book describes ten different influencing skills that you can learn to use and to apply yourself. Influencing is not about using communication tricks. It is essential that you use the influencing...