Studieboeken (21)
Recipes for Science / 2nd edition
An Introduction to Scientific Methods and Reasoning
2024 || Paperback || Angela Potochnik e.a. || Taylor & Francis
Scientific literacy is an essential aspect of any undergraduate education. Recipes for Science responds to this need by providing an accessible introduction to the nature of science and scientific methods appropriate for any beginning college student. The book is adaptable to a wide variety of different courses, such as introductions to scientific reasoning, methods courses in scientific disciplines, science education, and philosophy of science.
Special features of Recipes for Science include...
Behavioral Economics / 4th edition
2024 || Paperback || Edward Cartwright || Taylor & Francis
Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.
This textbook introduces all the key results and insights of behavioral economics t...
Fundamentals of Probability / 5th edition
International Student Edition
2024 || Hardback || Saeed Ghahramani || Taylor & Francis
Praise for the fourth edition:"This book is an excellent primer on probability …. The flow of the text aids its readability, and the book is indeed a treasure trove of set and solved problems. --Dalia Chakrabarty, Brunel University, UK"This textbook provides a thorough and rigorous treatment of fundamental probability, including both discrete and continuous cases.
The book’s ample collection of exercises gives instructors and students a great deal of practice and tools to sharpen their un...
Cell Signaling / 2nd edition
Principles and Mechanisms
2024 || Paperback || Wendell A. Lim e.a. || Taylor & Francis
This second edition presents the principles and components that underlie signaling processes. Intended for undergraduate and graduate students, the book aims to develop a broad conceptual framework through which students can make sense of the myriad pathways used by the cells to communicate.
Cell Signaling provides undergraduate and graduate students with the conceptual tools needed to make sense of the dizzying array of pathways that cells use to detect, process, and respond to signals from ...
The Handbook of Project Management / 6th edition
2024 || Hardcover || Martina Huemann || Taylor & Francis
This practice-oriented handbook presents practitioners and students with a comprehensive overview of the current best practice in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work.
Behavior Modification / 12th Edition
What It Is and How To Do It
2024 || Paperback || Taylor & Francis
Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...
Introduction to Sport Marketing / 3rd edition
2024 || Paperback || Aaron C.T. Smith || Taylor & Francis
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...
How Learning Happens / 2nd edition
2024 || Paperback || Paul A. Kirschner e.a. || Taylor & Francis
How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...
Strategic Management for Tourism, Hospitality and Events / 4th edition
2024 || Paperback || Nigel G. Evans || Taylor & Francis
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...