This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.