This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

The definitive toxicology text for students and early-career professionals-updated and revised to address new research and methods For more than 45 years, Casarett and Doull's Toxicology has set the standard for providing thorough, academic, and authoritative information in clear and engaging ways. Focusing only on what you need to know and written on a level you can easily understand, it provides a concise yet comprehensive look at the science and clinical field of medical toxicology. This n...

This textbook covers all aspects of materials science relevant to the practice of dentistry. It is aimed primarily at undergraduate dental students, although it will also be useful for practising dentists, dental technicians and dental assistants. The 9th edition has been extensively revised to include the many advances in dental materials and their use that have occurred during the past nine years.

The chapters on Resin-based filling materials and Adhesive restorative materials have been exp...

With this updated second edition, you'll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.

Written by an excellent, highly experienced and motivated team of lecturers, this textbook is based on one of the most successful courses in catalysis and as such is tried-and-tested by generations of graduate and PhD students. It covers all essential aspects of this important topic, including homogeneous, heterogeneous and biocatalysis, but also kinetics, reactor design and engineering. The perfect source of information for graduate and PhD students in chemistry and chemical engineering, as ...

Groups are important because they measure symmetry. This text, designed for undergraduate mathematics students, provides a gentle introduction to the highlights of elementary group theory. Written in an informal style, the material is divided into short sections each of which deals with an important result or a new idea.

Throughout the book, the emphasis is placed on concrete examples, many of them geometrical in nature, so that finite rotation groups and the seventeen wallpaper groups are tr...

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

The new fourth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...