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Studieboeken (569)

43,18
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The Meaning of Luxury in Tourism, Hospitality and Events / 1st edition

2018 || Paperback || John Swarbrooke || Goodfellow Pub Ltd

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies:* Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'R...

91,59
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Human Resource Management / 16th edition

2021 || Paperback || Gary Dessler || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.

Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...

65,05
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Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

56,75
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Understanding Strategic Management / 4th edition

2021 || Paperback || Anthony E. Henry || Oxford University Press

'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

76,95
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Management: An Introduction / 8th edition

Using practice and theory to develop skill

2019 || Paperback || David Boddy || Pearson || ook als eBook

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

74,95
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Corporate Finance: The Core / 5th edition

2022 || Paperback || Jonathan Berk e.a. || Pearson

For MBA/graduate students taking a course in corporate finance.

An emphasis on modern theory blended with practice elevates students’ financial decision making

Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. St...

66,95
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Risk Communication / 1st edition

A Handbook for Communicating Environmental, Safety, and Health Risks

2018 || Hardcover || Andrea H. McMakin e.a. || John Wiley and Sons Ltd

THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED

Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and ...

58,95
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Organizational Behavior / 10th edition

Emerging Knowledge. Global Reality ISE

2023 || Paperback || Steven McShane e.a. || McGraw-Hill

Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.

This edition explains how design thinking and agile methodologies are improvin...

38,95
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Business in Latin America / 2nd edition

Strategic Opportunities and Risks

2023 || Paperback || Fernando Robles e.a. || Taylor & Francis

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and diff...

120,95
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Foundations of Sustainable Business / 2nd Edition

Theory, Function, and Strategy

2020 || Paperback || Nada R. Sanders e.a. || John Wiley and Sons Ltd

The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management,...