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Studieboeken (84)
Airline Operations and Management / 2nd edition
A Management Textbook
2023 || Paperback || Gerald N. Cook e.a. || Taylor & Francis
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second ...
Card-Based Control Systems for a Lean Work Design
The Fundamentals of Kanban, ConWIP, POLCA, and COBACABANA
2016 || Paperback || Matthias Thurer e.a. || Taylor & Francis
Many shops have simplified their production control by using card-based systems such as kanban and Constant Work-in-Process (ConWIP). Although these systems provide a simple and highly effective visual approach for controlling manufacturing and service operations, all too many shops struggle with failed implementations or achieve results that fall below expectations. These outcomes can be attributed to a poor fit between the actual control problem and the solution applied.
This book takes a d...
Organizational Behaviour / 2nd edition
Managing People in Dynamic Organizations
2020 || Paperback || Paul E. Smith e.a. || Taylor & Francis
Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and today’s global economy. The text brings together a vast range of ideas, models, and concepts on organizational behaviour from an array of fields, such as psychology, sociology, history, economics, and politics. This information is presented in bite-sized, digestible pieces to create an accessible and engag...
Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
Auditing / 4th edition
Assurance and Risk
2016 || Paperback || W. Robert Knechel e.a. || Taylor & Francis
Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of account...
Lean for Sales
Bringing the Science of Lean to the Art of Selling
2016 || Hardcover || Sean Gillespie e.a. || Taylor & Francis
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...
Sustainable Development / 2nd edition
2015 || Paperback || UK) Susan (Cardiff University Baker || Taylor & Francis
The current focus on sustainable development opens up debates surrounding our relationship with the natural world, about what constitutes social progress and about the character of development, both in the Global North and the Global South. The promotion of sustainable futures is taking on a new urgency in the context of climate change and biodiversity loss. This concise and accessible text explores how the international community is responding to the challenge of sustainable development.
It ...
The History of Economic Thought / 2nd edition
A Reader
2013 || Paperback || Steven G Medema e.a. || Taylor & Francis
From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...
Sales Management
Analysis and Decision Making
2019 || Paperback || Thomas N. Ingram e.a. || Taylor & Francis
This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.
Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...
The OEE Primer
Understanding Overall Equipment Effectiveness, Reliability, and Maintainability
2010 || Paperback || D.H. Stamatis || Taylor & Francis
Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...