De lesmethode “Basis Marketing voor het MBO, 2e editie” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

Het raakvlak van het Nederlandse insolventierecht en het arbeidsrecht wordt steeds groter - en er is bovendien een constante stroom jurisprudentie. Dit is de enige publicatie die een volledig en up-to-date overzicht van het gehele werkterrein biedt. Een ideaal naslagwerk voor curatoren, advocaten, rechters en rechters-commissarissen.

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision maki...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...