Written by experts in the field, this well-established book covers the core fundamentals of HRM, contemporary issues and contains a rich array of research-based case studies.

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.