Nieuwe drukken (9)
Een overzicht met nieuwe drukken van studieboeken die relevant zijn binnen het hoger onderwijs.
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Statistical Methods for the Social Sciences / 6th Global Edition
2024 || Paperback || Alan Agresti || Pearson
For courses in Statistical Methods for the Social Sciences . Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring in social science disciplines. With an emphasis on concepts and applications, this book assumes you have no previous knowledge of statistics and only a minimal mathematical background.
It contains sufficient material for a two-semester c...
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Fundamentals of Strategy / 6th edition
2023 || Paperback || Whittington Richard e.a. || Pearson
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation.
Each chapter includes a diverse range of international example...
Global Marketing / 9th Edition
2024 || Paperback || Svend Hollensen || Pearson
Fundamentals of Multinational Finance / 7th Global Edition
2023 || Paperback || Michael Moffett e.a. || Pearson
For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...
Understanding Financial Statements / 12th edition
2023 || Aileen Ormiston e.a. || Pearson
Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.
It features new cases and enhanced learning tools to help you make sense o...
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Business Intelligence, Analytics, Data Science, and AI / 5th Global Edition
2024 || Paperback || Ramesh Sharda e.a. || Pearson
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...
Organizational Behaviour / 11th edition
2023 || Paperback || David Buchanan e.a. || Pearson
Develop a critical understanding of organizational behaviour Ranked as one of the top 10 most influential texts in business and management in the world According to the Financial Times' Teaching Power Rankings 2021 (research by Open Syllabus) Organizational Behaviour, 11th Edition, by Buchanan and Huczynski offers a comprehensive introduction to the subject. This market-leading textbook blends social science principles with critical thinking tools, drawing clear connections between theory and...
Consumer Behavior / 14th Global Edition
2024 || Michael Solomon e.a. || Pearson
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-a...