This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

Magill’s Motor Learning and Control: Concepts and Applications introduces the study of motor learning and control to students pursuing careers in exercise science, physical education, and other movement-oriented fields. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. Recent scholarship is interpreted and used to explore core concepts and basic theory.

Application Problems guide students to consider real-world applications of...

Everything a student needs to learn statistics starting from the basics and progressing onto sophisticated statistical modelling. A genuine one-off that uses humour, and the quirks of the everyday, to bring statistics to life and to make it accessible. Â

MIMS' Medical Microbiology and Immunology is loved internationally for its thorough yet easy-to-follow coverage of microbiology, infectious diseases, and immunology as a dynamic interplay between microbes and host. Covering the fundamentals of these closely linked disciplines, MIMS' takes a systems approach to elaborate on epidemiology, clinical presentation, pathogenesis, and diagnostic approaches, as well as treatment and infection control considerations, supplemented by case-based examples...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...