Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

The internationally best-selling Medical Pharmacology at a Glance is the ideal companion for all medical and healthcare students, providing a visual overview of pharmacology, and describing the basic principles of drug action, interaction, absorption, and excretion. Clear and accessible chapters organised around common diseases and conditions facilitate efficient clinical learning, and include references to drug classes and side effects, disease pathophysiology, prescribing guidelines, and mo...

Niveau C1

Zielgruppe: Richtet sich an alle Lernenden mit Sprachkenntnissen auf dem Niveau C1, die sich auf die Prüfung Goethe-Zertifikat C1 vorbereiten wollen.

Das Material macht mit den Inhalten und dem Format der Prüfung vertraut, vermittelt Prüfungsstrategien, erklärt, worauf es in der Prüfung ankommt, und gibt authentisches Übungsmaterial an die Hand.

Im Anhang finden sich Lösungsschlüssel und Transkriptionen sowie ein "Antwortbogen". Die eingelegte Audio-CD enthält die Hörtexte.

Informationen zu den wichtigsten DaF-Prüfungen und eine Übersicht finden Sie auf unserer Website unter [http://www.hueber.de/daf/pruefungen...

Das bewährte Lehrwerk auf der Niveaustufe C2 in neuer durchgesehener Auflage, das sich detailliert, didaktisch aufbereitet und ausführlich mit dem Prüfungsteil Freies Schreiben befasst. Für Kandidaten, die sich auf das neue Goethe-Diplom C2, freier schriftlicher Ausdruck gezielt vorbereiten wollen. Lernziel: Das Lehrwerk führt die Lerner Schritt für Schritt darauf hin, sich angemessen schriftlich zu einem vorgegebenen Thema zu äußern. Methodisches Vorgehen: Durch zahlreiche spezielle ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

The words you need to communicate with confidence. Vocabulary explanations and practice for advanced level (C1 to C2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and remember words more effectively with lots of opportunities for personali...

Amokalarm. Eine maskierte Person dringt ins Klassenzimmer ein und diktiert mit geladener Pistole Aufgaben, die erbarmungslos die Geheimnisse aller an die Oberfläche zerren. Arroganz, Diebstähle, Mitläufertum, Lügen - hinter sorgsam gepflegten Fassaden tun sich Abgründe auf. Fiona ist fassungslos, unfähig zu handeln, Mark verspürt Genugtuung und Herr Filler schwankt zwischen Wut und Passivität. Bald sind die Grenzen so weit überschritten, dass es für niemanden mehr ein Zurück gibt. ...

For more than four decades, Molecular Biology of the Cell has distilled the vast amount of scientific knowledge to illuminate basic principles, enduring concepts and cutting-edge research. The Seventh Edition has been extensively revised and updated with the latest research, and has been thoroughly vetted by experts and instructors. The classic companion text, The Problems Book, has been reimagined as the Digital Problems Book in Smartwork, an interactive digital assessment course with a wide...

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that yo...