The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Statistics for the liberal arts students.

Statistics: Concepts and Controversies is a book on statistical ideas and statistical reasoning and on their relevance to public policy and to the human sciences from medicine to sociology. Many fundamental graphical and numerical techniques are included in the text to give flesh to the ideas and muscle to the reasoning. Students learn to think about data by working with data, however technique does not dominate concepts. This author’s intention her...

Updated with the latest clinical advances, Rowland and Tozer's Clinical Pharmacokinetics and Pharmacodynamics, Fifth Edition, explains the relationship between drug administration and drug response, taking a conceptual approach that emphasizes clinical application rather than science and mathematics. Bringing a real-life perspective to the topic, the book simplifies concepts and gives readers the knowledge they need to better evaluate drug applications. Key updates reflect advances in PK/PD a...

WINNER OF THE ORANGE PRIZE FOR FICTION'Not since Zadie Smith has a young writer arrived with such power and grace' Time'A marvel of beauty and imagination' Ann PatchettA tiger escapes from the local zoo, padding through the ruined streets and onwards, to a ridge above the Balkan village of Galina. His nocturnal visits hold the villagers in a terrified thrall - but for one boy, the tiger is a thing of magic. Natalia is the granddaughter of that boy.

Now a doctor, she is visiting orphanages in ...

This book offers pragmatic guidance to support academic and student services staff in both being proactive within their role to promote a positive approach to wellbeing, and understanding how to care appropriately for students who may not be flourishing in the university environment.

This book explores sociology and psychology relevant to nursing and explains why it is so important to understand these disciplines in order to provide holistic, person-centred care. This third edition has been updated according to the latest NMC standards and requirements.

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.

Psychology: The Science of Mind and Behaviour fourth edition has been fully updated to reflect new developments in the field. Its celebrated pedagogical design has been reinforced with key research, issues and offers an exciting and engaging introduction to the study of psychology.The scientific approach brings together international research, practical application and the levels of analysis framework to encourage critical thinking about psychology and its impact on our daily lives. Key featu...

Microsoft Hybrid Cloud Unleashed cuts through the hype to explain what exactly hybrid cloud is, present complete ITIL-based implementation strategies, guide you through deploying the brand-new Microsoft Azure Stack, and help you use System Center 2016 to maximize the value of your private cloud investment. Written by an expert team of Microsoft System Center Cloud and Datacenter MVPs and Microsoft Senior Premier Field Engineers, it covers all-new material included in no other System Center Un...